Celviano Pianos
Challenge
Create responsive web pages to showcase Casio America's Celviano pianos, designed for both desktop and mobile. The project combined strong visual design with expertise in Adobe Experience Manager (AEM) to align with Casio’s brand.
Approach
Researched Casio America's brand, especially the EMI division to align with digital standards, while mastering Adobe Experience Manager’s tools and layout systems. The goal was to modernize the design, maintain brand consistency, and integrate new visuals from Casio Japan for a refined user experience.
Result
The final product is a clean, responsive web experience that showcases the Celviano piano line while aligning with Casio America’s digital brand. Built in Adobe Experience Manager, it uses platform-specific tools for flexibility and easy content management. Interactive "Learn More" sections highlight key product pillars; Sound, Touch, Experience, and Features, for an engaging user experience. The project combined strong design with technical precision, incorporating web optimization, accessibility (ADA), and SEO best practices for performance, inclusivity, and discoverability.
Credit to: Aubrey Fletcher & Casio America Marketing Services Graphics Team
Structure and Flow of CMS
AEM Webpage Workflow
Final Deliverables
Published Webpages
