Professional Work
Coca-Cola x G-Shock
Challenge
Crafting compelling advertising visuals for G-Shock x Coca-Cola collaboration watches tailored for the Google Display Network (GDN) and social media ads, requiring a harmonious blend of creativity, brand alignment, and emphasis on the product's distinctive features.
Approach
Building upon the development of two collaboration watches by the Headquarters Design Team in Tokyo, the American brand designers, including myself and the senior designer, worked in tandem to secure approvals for a diverse array of designs tailored for public advertising. Our goal was to amplify awareness of the products, facilitating a broad reach and maximizing customer purchasing options.
Result
Unveiling a pair of exclusive limited-edition Coca-Cola-inspired timepieces through meticulously crafted web and social media advertising. These watches seamlessly integrate iconic G-SHOCK silhouettes with the lively spirit of Coca-Cola, embodying a perfect fusion of style and effervescent energy.
Credit to: Robert Hayes, Sue Vander Schans, and the Casio America Marketing Team
DW5600CC23-4
The DW5600CC23-4 combines Coca-Cola’s unmistakable red branding with the first-ever G-SHOCK silhouette, the DW5600, for a bold and striking design that combines G-SHOCK’s toughness and durability with Coca-Cola’s rich history and invigorating spirit.
DW6900CC23-3
Modeled after the unmistakable charm of Coca-Cola’s classic green glass bottle, the DW6900CC23-3 exudes a nostalgic vibe that instantly transports you back to the good old days with a design that’s sure to please G-SHOCK and Coca-Cola enthusiasts alike.
Coca-Cola Color Scheme and Soda Bottle Design
From the band to the dial and screen, the DW5600CC23-4 is stylized with the iconic red and white colors of Coca-Cola while, the DW6900CC23-3 design inspiration comes from Coca-Cola's classic green glass bottle. Both watches sport the unmistakable Coca-Cola logo.
*Image shows the DW5600CC23-4.
Special Case Back Engraving
Both watches are specially engraved with the Coca-Cola bottle cap on the case back.
*Image shows the DW6900CC23-3.
WATCH SPECIFICATIONS
DW5600 / DW6900
• Shock-resistant structure • 20-bar water resistance • 1/100-second stopwatch • Countdown timer
• Multi-function alarm • EL backlight • Flash alert
Special Packaging
Both watches come in special packaging that features an outer box and tin adorned with Coca-Cola's logo and iconic red and white color scheme.
Social Ads
Various iterations of social advertisements are designed to captivate buyers and prompt active engagement with social media content, ultimately influencing their purchasing decisions.
Motion
Still
Google Display Network Ads
Showcasing a range of GDN (Google Display Network) sizes tailored for optimal performance across various web platforms and applications.