Professional Work
CASIO x MOFLIN
Challenge
Introduce Casio Moflin, a new and innovative business venture, to the market with a clear, compelling visual identity. The challenge was to communicate the product’s emotional value and technological innovation while building early brand awareness, trust, and excitement across digital touchpoints, without existing brand recognition or historical performance data.
Approach
I created a cohesive set of digital assets—including social graphics, paid ads, email marketing visuals, and presentation decks—to support Casio Moflin’s launch. Each piece was designed to clearly communicate the product’s emotional value and innovation while maintaining visual consistency and optimizing for web, mobile, and presentation use.
I created a cohesive set of digital assets—including social graphics, paid ads, email marketing visuals, and presentation decks—to support Casio Moflin’s launch. Each piece was designed to clearly communicate the product’s emotional value and innovation while maintaining visual consistency and optimizing for web, mobile, and presentation use.
Result
The creative established a strong visual foundation for Casio Moflin’s launch, supporting early brand awareness and clear product storytelling across social, email, advertising, and presentation channels.
Social Media Graphics | Email Marketing Assets | Presentation Design|Visual Concepting & Brand Alignment
Credit to: Casio America Graphics & Marketing Team
Rutgers Campus Tableside Display
Designed a tabletop advertisements for Casio Molfin to introduce a new product to Rutgers University students through an engaging on-campus display.
NYC Launch Event
Large-format event banners and tabletop signage assets created to promote Moflin's exclusive U.S. launch event for invited creators and media in New York City
Moflin U.S. Launch Presentation
Prepared for Casio America to introduce the MOFLIN brand and support the U.S. launch across internal teams..
Moflin Instagram Testimonials
Public Instagram posts showcasing first impressions of Casio moflin from users across the U.S. market..