Ian Heir - YOOX NET-A-PORTER GROUP

Professional Work

YOOX NET-A-PORTER GROUP

Challenge

Effectively integrating real-time post-production feedback from the YOOX studio and making necessary adjustments during the retouching and editing process pose the challenge of striking the right balance between achieving high-quality results and ensuring the efficient and timely delivery of the final product.

Approach
Enhancing the studio's post-production digital imaging content involves employing strategic retouching and editing capabilities. This includes tasks such as color correction, adjusting exposure, CMYK proofing, fine-tuning hue, contrast, and white balance. The goal is to ensure the accurate representation of luxury fashion goods in the final output.

Result

Achieving sharp, clear, and meticulously crafted imagery for the company's web design workflow, drawing in a monthly audience of over two million visitors to net-a-porter.com and mrporter.com.

Digital Imaging Retouching | Web Design

Credit to: Pre & Post-Production YOOX NET-A-PORTER NA Studio Team