Student Work
BREATHE
Challenge
As per the Environmental Protection Agency (EPA), a staggering 93% of an average American's life is spent indoors. Unfortunately, certain initiatives to encourage outdoor activities may seem impractical for many Americans
As per the Environmental Protection Agency (EPA), a staggering 93% of an average American's life is spent indoors. Unfortunately, certain initiatives to encourage outdoor activities may seem impractical for many Americans
Approach
For the typical American, engaging in activities like cliff climbing or extreme endeavors that require pushing personal limits may appear unrealistic. Instead, opt for a realistic approach by finding enjoyment in the outdoors within your comfort zone
Result
Establishing an athleisure clothing brand with the mission to inspire Americans to embrace the outdoors. Crafting and promoting clothing that prioritizes comfort and play, encouraging everyone to take the first step towards enjoying the great outdoors!
Brand Identity | Promotional Advertising | Promotional Video | Web Design | Social Strategy
We create state-of-the-art products engineered to solve problems and make people better.
We're built to connect humans, provide comfort in everyday life, and drive performance.
