Student Work
VANS
Challenge
The Vans Pro Classics seamlessly capture the timeless aesthetics of the '70s and '80s Classic Vans, concealing their redesigned form. Unbeknownst to many, these shoes have been re-engineered for exceptional durability and boast enhanced cushioning, making them high-performance skate shoes that outlast their predecessors twofold.
Approach
For years, skateboarding culture has been a driving force in shaping street fashion, with Vans Classics reigning at its core. Pro Classics seamlessly blend the performance of a modern skate shoe with the timeless aesthetic, allowing you to enjoy cutting-edge functionality without compromising the classic look.
For years, skateboarding culture has been a driving force in shaping street fashion, with Vans Classics reigning at its core. Pro Classics seamlessly blend the performance of a modern skate shoe with the timeless aesthetic, allowing you to enjoy cutting-edge functionality without compromising the classic look.
Result
Applying the anatomical and scientific principles of skateboarding, we aim to enlighten our dedicated customers by focusing on seven distinct skill categories that illustrate the seamless harmony between the skateboarder and their board: Force, Height, Rotational Velocity, Gravity, Friction, Landing Force, and Moment of Inertia.
Promotional Advertising | Social Strategy | Mobile Design | Print | Editorial
Promotional Ads
The Interaction between the Board and Body:
Celebrating Pro Classics on non-professional skateboarders.
Still Social Ads
These social posts emphasize the importance of combining bold colors, dynamic layouts, engaging typography, and interactive elements to curate impactful content for maximum engagement and purchasing power.
Editorial Ads
The Classics
The Pro Classics
Pro Classic Features
